In the monograph, the author analyzed the legal concept of social network marketing, the conclusion of social network marketing contracts, the legal relations arising from these contracts, as well as the prevention of copyright infringement through social network marketing. Also, the issues of regulation of social network marketing, which is a relatively new field in the scientific work, in the practice of Uzbekistan were analyzed by studying foreign experience. In particular, by studying the mechanisms of social network marketing implementation by a number of companies operating in the United States of America, such as Google, McDonalds, Facebook and Twitter, and the methods of resolving conflicts arising from it, applying their experiences in Uzbekistan mechanisms were analyzed.