Author and attorney Paul Swegle has spent much of his career working closely with business colleagues in companies across several industries to negotiate and document commercial arrangements - contracts that have supported the design, development, launch, distribution and marketing of countless products and services. In doing so, Paul has witnessed and celebrated countless successful commercial relationships, some lasting more than a decade. He has also learned important lessons from myriad ill-fated relationships, tripped up by poorly written agreements, under-performing commercial partners and unexpected surprises of nearly every variety. Paul's book presents practical insights accumulated and shared with business colleagues over a 20-year period. Its purpose is to help business persons negotiate agreements that achieve their business goals without creating unexpected and unnecessary risks and liabilities. Paul’s guidance emphasizes mindfulness of the balance between protecting key interests while still getting important deals done.