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The Influencer Industry: The Quest for Authenticity on Social Media

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.

Строительство и эксплуатация объектов ландшафтной архитектуры

Создание объектов ландшафтной архитектуры - парков, городских садов, скверов, бульваров, лесопарков, территорий жилой и промышленной застройки - сложный и длительный процесс, состоящий из этапов их проектирования и строительства, грамотного содержания и эксплуатации, ремонта и их восстановления.

5g Networks

This book gives in-depth coverage of how to architect, design and orchestrate a 5G capable network that would integrate with 5G RAN, IP transport, data centers, Telco Cloud and 5G packet core networks.

Machine-to-Machine Communications. Architectures, Technology, Standards, and Applications

With the number of machine-to-machine (M2M)–enabled devices projected to reach 20 to 50 billion by 2020, there is a critical need to understand the demands imposed by such systems. Machine-to-Machine Communications: Architectures, Technology, Standards, and Applications offers rigorous treatment of the many facets of M2M communication, including its integration with current technology. Presenting the work of a different group of international experts in each chapter, the book begins by supplying an overview of M2M technology. It considers proposed standards, cutting-edge applications, architectures, and traffic modeling and includes case studies that highlight the differences between traditional and M2M communications technology.

Signals and Systems. Fundamentals

The concepts of signals and systems arise in a wide variety of areas, ranging from home-oriented consumer electronics and multimedia entertainment products to sophisticated communications, aeronautics and astronautics, and control. The ideas and approaches associated with these concepts have great effects on our life in one way or another. Although the signals and systems which arise across those fields are naturally different in their physical make-up and application, the principles and tools for analyzing signals and systems are the same and hence applicable to all of them.

Wireless Digital Communications: Design and Theory

Digital transmissions are rapidly supplanting analog transmissions in both amateur and commercial radio communications. Digital radio transmissions offer many inherent advantages. Digital techniques allow virtually noise-free transmission of data, messages, control commands, sounds and images to be achieved. Digital transmissions allow information to flow from multiple sources to multiple destinations on the same radio channel in an organized and efficient way. Information is communicated in a form that is easy to store and access. And when needed, information security can be readily added to a digital transmission.

Dastgohli akademik rangtasvir va kompozitsiya

"Dastgohli akademik rangtasvir va kompozitsiya" famni darsligi 5110800 Tasviriy san'at va muhandislik grafikasi yo'nalishining bakalavriyat bosqichida ta'lim olayotgan talabalarga mo'ljallangan bo'lib, tasviriy san'at portret, inson gavdasining qo'yilma ko'rinishlariga ega bo'lgan hayotiy kompozitsiya tasvirini o'z ichiga oladi.

Open Mind Advanced Student's Book Premium Pack

Ushbu qo'llanma chet tillari fakulteti talabalari va keng kitobxonlar ommasiga mo'ljallangan.

O language hub. Intermediate workbook with Key + access to Audio B1+

Ushbu darslik chet tillari fakulteti talabalari hamda til o'rganuvchi keng kitobxonlar ommasiga bag'ishlangan.

O language Hub. Beginner workbook with Key + access to Audio A1

Ushbu darslik chet tillari fakulteti talabalari hamda til o'rganuvchi keng kitobxonlar o'rganuvchi keng kitobxonlar ommasiga bag'ishlangan.

Учиш аппаратларининг радиоэлектрон жиҳозлари

«Учиш аппаратларининг радиоэлектрон жиҳозлари» дарслиги учиш аппаратларида кўлланиладиган радиоалоқавий, радиолокацион ва радионавигацион жиҳозларнинг тузилиши, ишлаш негизи, вазифалари, параметр ва характеристикалари тўғрисидаги асосий маълумотларни ўрганишга бағишланган.

Qorshalǵan jer sabzavotshiliǵi

Bul sabaqlıqta Ózbekstanda qorshalǵan jer sabzovotshılıǵı áhmiyeti hám ózgeshelikleri, rawajlanıw tariyhı, házirgi dáwirdegi jaǵdayı, onıń aldında turǵan máseleler tolıq bayan etilgen.

HUJAYRA BIOLOGIYASI

“Hujayra biologiyasi” fani organizmning asosiy tarkibiy qismi hujayralarning mikroskopik va ultramikroskopik tuzilishini o‘rganishga bag‘ishlanadi. Talabalar bu fanni o‘rganish bilan pro- kariot va eukariot hujayralarning tuzilishi asoslari va xususiyatlari, hujayraning bo'linishi, hujayra evolyutsiyasi, bir-biriga bog‘lagan holda tasvirlab berishi mumkin.

Wireless Communications: Principles and Practice Subsequent Edition

Wireless Communications, Second Edition is the definitive professional's overview of wireless communications technology and system design. Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

Ready for C1 advanced

Ushbu darslik chet tillari fakulteti talabalari hamda til o'rganuvchi keng kitobxonlar o'rganuvchi keng kitobxonlar ommasiga bag'ishlangan.

Interpersonal Communication

This book explores the key features of the skills we use in communicating and provides a framework for understanding how we use language and body language to communicate with others in everyday situations. The way we communicate also influences our life opportunities in situations such as job or course interviews. The importance of interactive or interpersonal skills at work is frequently emphasised and this has led to a corresponding increase in training, seminars, workshops and publications which focus on these skills, across a very wide range of organisations.